Current Projects

Family Friendly Mystery Shopping project

No Nonsense-Interpretation is developing 'Focusing on Families' a mystery shopping toolkit for the museums and galleries sector. Led by Shropshire Council, the toolkit has been developed by NN-I as part of a project involving the 5 other local authority Museum and Gallery Services in the West Midlands.

In the development of the project 18 museum and gallery staff 'mystery shoppers' have visited 35 attractions across the region. The project is a practical application of Dea Birkett’s Kids in Museums Manifesto and seeks to improve the family visitor experience and develop staff skills and awareness of familys' needs.

The toolkit consists of an interactive questionnaire and set of guidance notes that have been developed as part of an iterative evaluation process. The questionnaire considers all aspects of the family visit including arrival/trip stress, promotion, sense of welcome, facilities and services, engagement and accessibility. It provides guidance on simple steps that venues can undertake to make families feel more welcome and understood, as this is seen as a vital step to attract and engage with them.

Amongst proposals for the future of the project is to produce the toolkit as on online resource for museums & galleries staff in the public, private and voluntary sectors.

Client: Shropshire Council Museum Service

Grinshill Heritage Project

No Nonsense – Interpretation is working with Grinshill Heritage Project to plan & develop on site and online interpretive media at this delightful country park.

Client: Grinshill Heritage Project

Nant Llech Waterfalls Trail Project

No Nonsense-Interpretation is working with Think Graphic Design to interpret the rain-forested valley of the Nant Llech near Abercraf in the Brecon Beacons National Park.  This beautiful but lesser known location has a rich geological, natural and social heritage of Falls, Fossils, Forests & Fleeces.

Client: Tawe Uchaf Community project